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Digital Marketing Manager

Digital Marketing Manager

Job Title: Digital Marketing Manager
Contract Type: Permanent
Location: Sydney
Industry:
Reference: 3083988
Contact Name: Jake Ferguson
Contact Email: jake@luminoso.com.au
Job Published: December 26, 2019 12:00

Job Description

We’re on the lookout for Sydney's best Digital Marketing Managers!
 
There are new marketing opportunities in several Sydney based companies arising in the new year and we'd like to see what amazing talent is available.


KEY RESPONSIBILITIES:
 
Strategy
  • Development and implementation of the digital marketing strategy including programmatic, search, social media, and online community engagement to build advocacy for their brand and products.
Operational Management
  • Gather insights from customers through analytics tools as well as their online community to provide input in product and feature development as well as their content strategy.
  • Build, manage and protect the brand reputation online and within its community.
  • Help to develop and manage the GTM plan and all supporting campaigns driving digital acquisition and growth across SEM, Apple and Google Search, Social (Paid and owned), E-mail campaigns, Website management and Paid advertising.
  • Mange website and CMS including strategic planning and implementation of SEO and landing page optimisation and automated customer communication through Journey Builder (Salesforce, Marketo or similar)
Risk and Compliance
  • Ensure solutions satisfy service level requirements
  • Continually assess and communicate risks and opportunities, and implement any appropriate mitigation strategies
  • Ensure all projects are conducted in accordance with any governance requirements, approved policies, standards, methodologies and processes
  
 
EXPERIENCE:
  • At least 3 years' relevant experience
  • Previous success driving B2C and/or B2B campaign strategy and executing campaigns across digital channels
  • Experience in developing creative, fully integrated campaigns and able to manage campaign plans and work with the team and external agencies to deliver
  • Demonstrated experience in CMS, Website Management, Search, Double Click, Google and automated communication tools
  • Demonstrated experience working with analytics tools to derive insights and inform product build and marketing effectiveness including tools as Mixpanel, Firebase, HotJar, Google Analytics, Power BI amongst others
  • Experience in managing and growing online communities across social.
  • Advanced communication and writing skills with the ability to write in a customer-facing tone of voice (blog posts, social media posts, eDM copy)

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